PRODUCT NEWS
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Incentivisation |
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14 Jun 2007 . BY |
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Marketing agency Incentivated is to supply Cannons Health Clubs with a mobile and email marketing campaign.
The aim is to increase new membership acquisition and support Cannons' member relationship programme.
Staff at both the head office and at local level will use the campaign management platform ‘iris’ to increase awareness of membership promotions, promote added value services and deliver operational information - including appointment reminders - via SMS via their mobile phones and email.
Explaining the move, Cannons - which has more than 167,000 members across 67 sites in the UK - says that mobile communication is emerging as an effective way to deliver urgent promotional and operational messages to both members and non-members.
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