Spa equipment innovator, Gharieni, is partnering with leading spas around the world to showcase its products to clients in real world settings, as CEO, Sammy Gharieni, explains

What’s the vision and inspiration behind Gharieni Flagship Spas?
We’ve been collaborating with premium partners to take exceptional spas to the next level.

The idea behind our flagship spas is to create wellness facilities – fully equipped by Gharieni – where our clients can experience our wellness concepts in a real spa environment.

Under this arrangement, the spas benefit from constant training on new products, free maintenance and service and special product upgrades. That creates a win-win situation for all.

Why should spa buyers visit a Gharieni Flagship Spa?
It’s difficult to fully appreciate the potential of our equipment on a trade show booth or even in one of our showrooms around the world.

We can demonstrate the functionality of our treatment beds, but it’s more challenging to present the features which create the emotional journey, such as scent diffusers, integrated chromotherapy or brainwave entrainment tools like the Spa.Wave System.

Testing a spa table for a couple of minutes in a showroom is worlds away from the experience of getting a 60-minute massage at a Gharieni Flagship Spa, but that’s exactly what you need to do if you really want to appreciate the quality of our products.

What innovations are you showcasing? 
All flagship spas need to offer a minimum of 10 treatment rooms to provide enough space to display a wide variety of Gharieni products.

All partner spas have a different focus when it comes to their spa menu, but besides our treatment tables, they use our high-end spa concepts like the Quartz concept, the Spa.Wave System, MLX Dome, the WellMassage 4D treatment concept or highlights from our HydroSpa Collection, like the Libra Edge horizontal shower experience.

Do these relationships inspire you to develop new concepts?
We’re in permanent dialogue with our flagship spas, which enables us to react quickly to suggest upgrades. Each improvement we make goes directly into our development pipeline to improve our products.

Through the training we do, we also have lively exchanges with local therapists, who come up with new ideas and suggestions that help us create new wellness concepts or treatments.

We don’t want to reveal too much yet, because 2020 is already just around the corner, but there are still a few surprises to come.