This year’s Euro Attractions Show promises to be the biggest in the history of the event, with a brand new schedule of seminars to match

This September, the Euro Attractions Show (EAS) returns to Amsterdam, the Netherlands, offering attendees the chance to get up to speed with the latest business trends and best practices, thanks to its extensive educational programme, which runs for five days.

Open to professionals from across the industry, attendees in Amsterdam will represent theme parks, waterparks, FECs, resorts and hotels, museums, cultural attractions, zoos and aquariums, and more.

They’ll be welcome to not only browse the 14,000sq m trade show floor and visit more than 525 exhibiting booths but also to participate in a variety of seminar tracks, including digital future, guest experience, revenue, design, global challenges, local challenges and marketing.

Across these seven trends-focused tracks will be more than 100 hours of seminar time, with presentations and panels hosted by some of the most experienced professionals in the sector.

Right on track
For attendees interested in the guest experience track, seminars on offer during the event, cover a wide range of topics.

Fort Fun’s Andreas Sievering is moderating a panel on how to be inclusive and design and operate with a diverse range of groups in mind, while Electrosonic’s Paul Kent will weigh up the value of apps.

In the digital future track, the EU’s General Data Protection Regulation (GDPR) raises its head again, as Lars Nielsen from MK Illuminations and his panel offer advice on what to do with the data we collect, store and use. There will also be seminars on virtual and augmented reality.

In the revenue track, check out a seminar entitled #Foodie to find out how you can take inspiration from global food trends to boost profits. Representatives from Leolandia, Tayto Park and Eataly World are participating. A further revenue-led track will look at more than 50 innovative and creative ways to boost secondary spend.

The design track will offer tips on how to use a space to serve more than one purpose, while another seminar will delve into the world of retailtainment and the blurred lines between retail and leisure. Further topics will look at sustainability, overtourism, engaging with schools, marketing strategies and much more.

There are many more seminars available on a whole host of other topics, so attendees are sure to find educational sessions that fit their area of expertise and can look forward to expanding their knowledge at EAS in Amsterdam.