Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
SIBEC
SIBEC
SIBEC
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Event report: Industry experts share their insights from the International Sauna Congress in Scandinavia

Heat experience enthusiasts from 24 countries took part in the 17th annual International Sauna Congress in June. Those attending share their insights

By Jane Kitchen, Spa Business | Published in Spa Business 2018 issue 3
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
Something magical happens – social and economic barriers melt and intimate conversation flows easily

Scientific presentations, workshops, sauna bathing, food, music, excursions and activities were all part of the four-day International Sauna Congress held in June.

Organised by the International Sauna Association (ISA), the congress is held every four years in different parts of the world with this event taking place on the border between Sweden and Finland.

More than 200 people with a passion for saunas attended the congress, including delegates from new sauna countries such as Pakistan and Kenya, as well as a group of 20 delegates from Japan.

A cultured experience
An opening barbeque celebrated the ISA’s 60th anniversary and was followed by a chance to explore 18 alternative and intriguing saunas in a Midnight Sun Sauna experience. The range included those in metal spheres and wooden huts to some in tents and military trucks.

“An important part of the event is the practical side, meaning sauna visits in interesting historical places, whisking, making whisks according to old habits, etc,” says Risto Elomaa, ISA president. “We hope that the visitors can bring some of that sauna culture and experiences with them when going back home.”

Presentations and workshops celebrated saunas from around the world including shinrin yoku (forest bathing) and sauna, the vanishing practice of Estonian smoke saunas and modern Lithuanian baths.

“The discussions around different sweat cultures were a strong point for me this year,” says sauna aufguss master Lasse Eriksen from Norway. He adds that many bridges were built by cultures sharing best practice examples and common issues such as the need for a generic sector name – the term ‘thermic bathing’ was popular. “Representatives from all sweat cultures – Japanese baths, Lithuanian and Latvian pirts, Russian banyas, Turkish hammams, Native American sweat lodges, Norwegian badstus and Finnish saunas – agreed to focus on this terminology, to become one family.”

More research needed
Health science was another key topic of the congress. An overview of some of the latest studies revealed how saunas can aid cardiovascular health and even impact gene expression.

With the medical community now increasingly accepting the benefits of complementary therapies such as acupuncture and massage, it’s hoped that thermal experiences may one day be prescribed too – but there’s a need for funding and more clinical trials.

Elomaa says: “We need studies with control groups, which have bigger samples (across multiple countries) and which look into the deeper reasons behind the benefits of sauna.

“Due to ageing populations, research focused on sauna and people with dementia would be a key area.”

As well as the physical benefits of saunas, it was also noted that heat experiences bring people together in a relaxed setting to create a sense of community, help people connect and aid mental wellbeing. Sweat guru Mikkel Aaland, who gave two presentations at the event, says: “Very few human activities satisfy our social, physical and spiritual needs under one roof like the communal sauna/sweat bath…

“Something magical happens – social and economic barriers melt and intimate conversation flows easily.”

Sauna of the future
Presentations and workshops delved into all aspects of sauna technology, design and architecture – from building a mobile smoke sauna to contemporary sauna architecture and style over substance.

Eriksen says: “While saunas of the past focused on function, those of the future are about connection with nature in forests, on cliff edges or even sitting on water. Many also make a visual statement.” Examples of standout design include Sweden’s Solar Egg – a sauna encased in a giant golden egg sculpture (see SB17/3 p22) and the Arctic Bath – a floating hotel and spa (with saunas) reminiscent of a bird’s nest.

There was much talk about attracting millennials to future-proof saunas. Many countries are struggling with their lack of interest in the traditional activity. But there are glimmers of hope. The SALT project in Norway is appealing to millennials by combining sauna with art, DJs/music and lectures in a social environment. Its public sauna, housing up to 100 people, has opened next to Oslo’s iconic Opera House.

Meanwhile, Aaland is making an eight-part documentary, Perfect Sweat, which has uncovered an “explosive rebirth” in sauna, particularly in Russia. “Young people are hungry for authentic, healthy experiences,” he says. “Millennials are infusing new life and excitement into sweat bathing rituals.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
Sweden’s Solar Egg sauna
Sweden’s Solar Egg sauna
Arctic Bath is a floating hotel and spa
Arctic Bath is a floating hotel and spa
Mikkel Aaland’s sauna documentary has uncovered an “explosive rebirth” in sauna, particularly with the younger generation in Russia
Mikkel Aaland’s sauna documentary has uncovered an “explosive rebirth” in sauna, particularly with the younger generation in Russia
https://www.leisureopportunities.co.uk/images/858343_458812.jpg
Heat experience enthusiasts share their insights from the International Sauna Congress in Scandinavia
Risto Elomaa,International Sauna Congress, Scandinavia
HCM magazine
McFit, the original budget gym is undergoing a transformation with a new look and estate-wide overhaul, as Liz Terry reports
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
HCM promotional features
Sponsored
No matter how many gyms we open, Perfect Gym can support our growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Event report: Industry experts share their insights from the International Sauna Congress in Scandinavia

Heat experience enthusiasts from 24 countries took part in the 17th annual International Sauna Congress in June. Those attending share their insights

By Jane Kitchen, Spa Business | Published in Spa Business 2018 issue 3
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
Something magical happens – social and economic barriers melt and intimate conversation flows easily

Scientific presentations, workshops, sauna bathing, food, music, excursions and activities were all part of the four-day International Sauna Congress held in June.

Organised by the International Sauna Association (ISA), the congress is held every four years in different parts of the world with this event taking place on the border between Sweden and Finland.

More than 200 people with a passion for saunas attended the congress, including delegates from new sauna countries such as Pakistan and Kenya, as well as a group of 20 delegates from Japan.

A cultured experience
An opening barbeque celebrated the ISA’s 60th anniversary and was followed by a chance to explore 18 alternative and intriguing saunas in a Midnight Sun Sauna experience. The range included those in metal spheres and wooden huts to some in tents and military trucks.

“An important part of the event is the practical side, meaning sauna visits in interesting historical places, whisking, making whisks according to old habits, etc,” says Risto Elomaa, ISA president. “We hope that the visitors can bring some of that sauna culture and experiences with them when going back home.”

Presentations and workshops celebrated saunas from around the world including shinrin yoku (forest bathing) and sauna, the vanishing practice of Estonian smoke saunas and modern Lithuanian baths.

“The discussions around different sweat cultures were a strong point for me this year,” says sauna aufguss master Lasse Eriksen from Norway. He adds that many bridges were built by cultures sharing best practice examples and common issues such as the need for a generic sector name – the term ‘thermic bathing’ was popular. “Representatives from all sweat cultures – Japanese baths, Lithuanian and Latvian pirts, Russian banyas, Turkish hammams, Native American sweat lodges, Norwegian badstus and Finnish saunas – agreed to focus on this terminology, to become one family.”

More research needed
Health science was another key topic of the congress. An overview of some of the latest studies revealed how saunas can aid cardiovascular health and even impact gene expression.

With the medical community now increasingly accepting the benefits of complementary therapies such as acupuncture and massage, it’s hoped that thermal experiences may one day be prescribed too – but there’s a need for funding and more clinical trials.

Elomaa says: “We need studies with control groups, which have bigger samples (across multiple countries) and which look into the deeper reasons behind the benefits of sauna.

“Due to ageing populations, research focused on sauna and people with dementia would be a key area.”

As well as the physical benefits of saunas, it was also noted that heat experiences bring people together in a relaxed setting to create a sense of community, help people connect and aid mental wellbeing. Sweat guru Mikkel Aaland, who gave two presentations at the event, says: “Very few human activities satisfy our social, physical and spiritual needs under one roof like the communal sauna/sweat bath…

“Something magical happens – social and economic barriers melt and intimate conversation flows easily.”

Sauna of the future
Presentations and workshops delved into all aspects of sauna technology, design and architecture – from building a mobile smoke sauna to contemporary sauna architecture and style over substance.

Eriksen says: “While saunas of the past focused on function, those of the future are about connection with nature in forests, on cliff edges or even sitting on water. Many also make a visual statement.” Examples of standout design include Sweden’s Solar Egg – a sauna encased in a giant golden egg sculpture (see SB17/3 p22) and the Arctic Bath – a floating hotel and spa (with saunas) reminiscent of a bird’s nest.

There was much talk about attracting millennials to future-proof saunas. Many countries are struggling with their lack of interest in the traditional activity. But there are glimmers of hope. The SALT project in Norway is appealing to millennials by combining sauna with art, DJs/music and lectures in a social environment. Its public sauna, housing up to 100 people, has opened next to Oslo’s iconic Opera House.

Meanwhile, Aaland is making an eight-part documentary, Perfect Sweat, which has uncovered an “explosive rebirth” in sauna, particularly in Russia. “Young people are hungry for authentic, healthy experiences,” he says. “Millennials are infusing new life and excitement into sweat bathing rituals.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
Sweden’s Solar Egg sauna
Sweden’s Solar Egg sauna
Arctic Bath is a floating hotel and spa
Arctic Bath is a floating hotel and spa
Mikkel Aaland’s sauna documentary has uncovered an “explosive rebirth” in sauna, particularly with the younger generation in Russia
Mikkel Aaland’s sauna documentary has uncovered an “explosive rebirth” in sauna, particularly with the younger generation in Russia
https://www.leisureopportunities.co.uk/images/858343_458812.jpg
Heat experience enthusiasts share their insights from the International Sauna Congress in Scandinavia
Risto Elomaa,International Sauna Congress, Scandinavia
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Latest News
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international ...
Latest News
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing ...
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
SIBEC
SIBEC
Partner sites