Evo2lution

Based in France, Laboratoire Evo2lution is a nutricosmetics research specialist which creates white label nutricosmetics products for spas and cosmetic companies. It has recently created a nutricosmetics drink as part of a hotel bedroom amenity to help generate awareness of, and visits to, a spa.

It says spas – from thalassotherapy centres to stand-alone day spas and those based in hotels – are an effective distribution network for nutricosmetics, as these facilities hold a privileged one-to-one intimate relationship with their client base. Its own internal market analysis has shown that 54 per cent of adults prefer advice or a prescription from a professional to purchase supplements.

Its own Reinforce Skin Firmness supplement drink is a new efficacious product for spas. It contains marine extract, wheat extract and vitamins. Thierry de Beaurepaire, co-founder, says that success comes not only from the product but more importantly from the ritual of taking it. He says: “We conceive rituals to enhance the consumer experience. Our spa rituals are respected by the professionals because the treatment ends only once a drink with positive effect and pleasing taste and texture has been offered to the client.” It trains spas to integrate the service within the beauty protocols with the aim of seeing increased retail sales.

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The Reinforce drink supplement helps to firm skin

Comfort Zone

Comfort Zone introduced its first supplement, for sun protection, in 2010, which was followed by an omega 3 oil-based capsule supplement in 2012. Omega3+ daily capsules are part of the Skin Regimen anti-ageing product and treatment system. The Skin Regimen approach is to prescribe customers a ‘skin diet’ and it believes that supplements should be part of a lifestyle with good diet, movement and stress management. Arnaud Diaz, Comfort Zone’s international director, says supplements should focus on one or two key ingredients so therapists can easily sell them.

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Skin Regimen customers are prescribed a ‘skin diet’

QMS

QMS launched its nutricosmetics capsule-based product Intravital in 2000. It contains vitamins C, E, B1, B2, B6, B12 and collagen hydrolysate to stimulate the production of collagen. The QMS flagship spa in London,UK, includes the supplement in bespoke treatment programmes, such as its three-month New Year, New You course to help clients boost their skin to prepare for the winter months. The supplements, which come in packs of 60 capsules, are to be taken twice a day for three months for maximum benefit.

QMS founder Dr Erich Schulte says if a spa is focused on wellbeing at all then good quality, nutricosmetics supplements should be included in their offering as vital minerals and vitamins are often lacking in our diet, and as we age absorption also becomes more difficult.

The company has found that while online sales are strong for replenishment orders, the first purchases are frequently through personal interaction.

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Spa with a wellbeing focus should offer good quality supplements says QMS

International Institute for Anti-Ageing (iiaa)

“People are already buying supplements, therapists just need to let people know they have them in the spa and to recommend the ones best for their skin,” says Lorraine Perretta, head of nutrition at iiaa, who adds that its training focuses on linking supplements and nutritional advice with treatments (especially courses of facials) and products.
Its own Advanced Nutrition Programme encompasses wellbeing and skin-specific supplements to help with overall health and anti-ageing treatments. Its latest supplement, Skin Accumax, is for users with severe skin problems such as acne.

All products are free of wheat, gluten, yeast, dairy and artificial colours and flavourings.

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Each product is designed so it can work

The Organic Pharmacy

The Organic Pharmacy was established 12 years ago with supplements, medicinal herbs and homeopathic remedies as its core business. It offers a range of food-based supplements combining organic with neutraceuticals and medicinal herbs.
The Organic Pharmacy provides over-the-counter advice from pharmacists and homeopaths to create tailored solutions. Founder Margo Marron says its most popular ranges are those which “help with the most common ailments: tiredness, skin conditions, low energy and stress.” Examples include Detox Colon Cleanse and Gut Repair capsules, Superantioxidant capsules for anti-ageing; and multivitamin capsules to support skin, hair, nails and digestion.

She adds that beauty programmes should always be offered with nutricosmetics, saying that to go with the launch of its Vitamin C and Enzyme Peel Facial at Capella Hotels, it also created an anti-ageing detox food menu for the restaurant.

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The Organic Pharmacy

Sanitas

Spas which focus on wellness and lifestyle approaches sell the most supplements according to Sanitas CEO Lisa Crary. The company, which has offered skin-focused supplements for more than 15 years, formulates four skin supplements in-house. Its most popular product is Complexion Clear – a supplement containing vitamins A, B complex, E, zinc and selenium to help support liver function, heal skin tissue, unclog pores and reduce inflammation of tissue.

Sanitas educates therapists to understand how nutritional supplements can impact the balance of the skin and treat common disorders such as acne. Being knowledgeable about skin health leads to better treatment results in and out of the treatment room and also builds the trust of guests.

Sanitas says supplements can also be used in a variety of ways in spas to give services an edge. She suggests offering customised juices or drinks at the start or end of a treatment to give an extra boost to the skin and aid brain function and healing mechanisms.

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Supplements to treat acne are popular

Thalgo

France, Italy, Germany, Russia and the UK are some of Thalgo’s strongest markets for supplements. The skincare company made its foray in the market in 2001 and today it has ranges focusing on anti-ageing, beauty, wellbeing/vitality, slimming and sun protection and many of its active ingredients, including marine extracts and algae, are already found in skincare products.

The beauty range includes products for strengthening hair and nails, as well as a Collagen Booster ready-to-drink concentrate. The drink, launched in 2011, can be included in a anti-ageing facial and then purchased as a pack of collagen boosters to continue taking at home in between treatments. Meanwhile its Thalgo Ocea Skin anti-ageing supplement contains cartidea, a antioxidant marine ingredient, and vitamins A,C,E, zinc and selenium. In Thalgo’s clinical trials on 22 volunteers, 91 per cent of women said their skin looked firmer, smoother and less wrinkled.

Its most popular supplements, however, are those focused on slimming, including Slim 7 – an algae and plant extract drink to help people get back in shape after a period of indulgence or before a special event.

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Supplements focused on slimming are best-sellers for Thalgo

Skin Authority

Skin Authority recently partnered with the Dole Nutrition Institute to create VitaD Fortified Illuminating Duo.
The duo – consisting of a vitamin D fortified topical elixir and a whole food spice powder – add a daily dose of vitamin D to promote health and beauty from the inside out.

Skin Authority CEO Celeste Hilling says: “The key to selling nutricosmetics is to focus on health. When talking about feeding your skin with vitamins, there are many points that educate a guest, including the fact that skin is an organ and that it responds to healthy nutrition as positively as any other organ. Less than 1 per cent of the vitamins we ingest ever make their way to the skin.”

She adds that to appeal to today’s consumer, nutricosmetics should be available via multiple channels including in spas and high-end retailers as well as online and in mass market outlets. She says: “To be a brand that changes and improves lifestyles, your products need to be available where people want to shop, learn and be coached.”

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Less than 1 per cent of vitamins we ingest get to the skin, which is why supplements are needed