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10 Jul 2012
Migros launches Elements brand
BY
Tom Walker |
Swiss co-operative the Migros Group has unveiled its new high-end health and spa club brand, Elements.
Designed speci_ cally for the German market, Elements clubs will measure up to 5,000sq m, including spa and hammam or swimming pool.
Eight sites are already in the pipeline, with the first set to open in Munich at the beginning of 2013. The remaining seven clubs will open later in 2013: three further sites for Munich, two in Frankfurt and two in Stuttgart.
"Our goal is to reach market leadership in the premium segment, with 50 clubs in top locations", said René Kalt, member of the executive board and head of
the recreation division of Migros Zürich.
With annual revenues of over 20bn euro and more than 80,000 employees, Migros is one of the largest companies in Switzerland.
It is structured into five strategic business units - co-operative retailing, commerce, industry & wholesaling, financial services and travel - and already operates 44 health clubs, eight golf clubs and four sports centres in Switzerland.
Its German subsidiary, Migros Freizeit Deutschland GmbH, is led by Kalt and André Ehrlich.
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