Cannons Health & Fitness has joined forces with Reebok UK to run its first joint sales promotion. As part of Reebok's current advertising campaign, customers will be encouraged to 'escape the sofa' at Cannons Health Clubs or Courtney's Fitness Centres nationwide until 24 December. The online promotion will be channelled through three websites: the fitness pages on www.handbag.com and www.fhm.co.uk along with the 'Emergency Guide' on Reebok's promotion site www.escapethesofa.co.uk. The sites will embrace trial membership and an annual membership competion. Martin Oliver, Managing Director for Cannons Health & Fitness says joint promotions with Reebok provide great opportunities for both parties: 'Together we can communicate the reason to exercise and offer the place to exercise at any one of our 51 sites.'
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