Exercise Professionals - MoveGB: Variety and flexibility for the customer is the key to retention, says MoveGB
17 Jul 2019 Exercise professionals: News, jobs and training
 
 
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19 Jun 2019

Variety and flexibility for the customer is the key to retention, says MoveGB

Supplier: MoveGB
More MoveGB details


Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB mission is to keep more people, more active, for longer.
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.



Supplier: MoveGB
Bath UK
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!

Web: www.movegb.com/partners
More MoveGB details

Product news
Variety and flexibility for the customer is the key to retention, says MoveGB   19 Jun 2019

Variety and flexibility for the customer is the key to retention, says MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.

RecoveRing combines functionality and education   12 Jun 2019

RecoveRing combines functionality and education

RecoveRing, a South-Korean company specialising in fitness education and products, has created a tool, also called RecoveRing, to help relax the muscles, improve balance and increase range of motion.

Jordan HIIT Bench combines unique programming with a storage solution   12 Jun 2019

Jordan HIIT Bench combines unique programming with a storage solution

Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a multi-use workout bench which serves as a functional workout training station, weight bench, plyo box and storage unit.

Wellbeats x Tollefson partnership will allow clubs to offer professional running training   11 Jun 2019

Wellbeats x Tollefson partnership will allow clubs to offer professional running training

Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson to develop a new fitness channel dedicated to running.

MotivatePT portal 'removes barriers to fitness' says CEO   11 Jun 2019

MotivatePT portal 'removes barriers to fitness' says CEO

Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help users achieve their personal fitness goals.

Les Mills x Netpulse partnership gives users the freedom to work out whenever they want   11 Jun 2019

Les Mills x Netpulse partnership gives users the freedom to work out whenever they want

Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to offer a digital fitness solution covering both the gym and the home.

ShapeKAMS 'bridges the gap between static human biometric scanning and dynamic biomechanical assessment'   11 Jun 2019

ShapeKAMS 'bridges the gap between static human biometric scanning and dynamic biomechanical assessment'

Shapewatch, a 3D body visualisation firm, has teamed up with Kinetisense, manufacturer of the world's first markerless human motion assessment system, to create ShapeKAMS.

Myo Mirror enables clubs to provide 'smarter and more diverse' services   11 Jun 2019

Myo Mirror enables clubs to provide 'smarter and more diverse' services

M20 Ltd, an electric muscle stimulation (EMS) equipment manufacturer based in Seoul, South Korea, has launched the Myo Mirror.

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