PRODUCT NEWS
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| If knowledge is power, get ready to light things up |
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| 14 May 2018 . BY Lauren Heath-Jones |
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| ISPA's Research Library gives members access to valuable consumer and spa industry research studies |
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Did you know ISPA members have unlimited access to a vast research library available 24/7 through the ISPA website? Our research collection includes valuable consumer and spa industry research studies that provide a wealth of insights and information.
ISPA’s consumer and industry research is conducted through PricewaterhouseCoopers and is made possible through the ISPA Foundation and its donors. Most recently, the 2018 ISPA Spa Workforce Study was released to members, and this exciting initiative explores the factors behind the more than 30,000 vacant spa positions in the US spa industry, as well as what attracts members of the workforce to open positions, and what makes them want to stay at organizations for an extended period.
Members also have access to eight volumes of the Consumer Snapshot Initiative, which was launched to better understand spa-goer and non-spa-goer choices and their overall perception of the spa industry.
Last, but definitely not least, the ISPA Research Library includes over 50 Snapshot Surveys which are designed to help members stay attuned to what’s trending in the spa industry. These reports cover a wide variety of topics including customer loyalty, employee recruitment, training and retention, quarterly performance, technology, retail sales and so much more.
If you’re an ISPA member but haven’t taken advantage of the great member benefit that is the ISPA Research Library, simply log in to experienceispa.com and start exploring. Not an ISPA member but want to learn more about this and other great member benefits? Contact a member of the ISPA team today.
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