Exercise Professionals - Holovis: Holovis puts riders at the heart of the Wicker Man with immersive storytelling
23 Feb 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

26 Mar 2018

Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Supplier: Holovis
More Holovis details


Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Holovis has been involved with the project since its inception more than two years ago
photo: Alton Towers

Following its public opening last week, Peter Cliff from Holovis has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers.

Cliff, creative director at Holovis, said the ride combines storytelling with new technologies to create powerful, guest-led experiences that in turn create long lasting memories that has guests making return visits to the park.

"With new coaster experiences we can do things that have never been done before, and, ultimately, it comes down to the fact that storytelling and immersion is what keeps people returning to the park, because they connect with emotional experiences," said Cliff speaking to Attractions Management.

"We've tried to create something that's very visceral, very kinetic but at the same time really captures people's imaginations. That’s what story and immersion can do when done well," he added.

The immersive experience design firm has been involved with the project since its inception more than two years ago, and was responsible for all of the ride's storytelling elements, including the queue line and preshow.

To create the preshow Holovis worked closely with Merlin Magic Making (MMM) to develop the concept and script. The company then used projection mapping to create an elaborate projection of the disembodied face of the Wicker Man, 'choosing' his next victims.

Both the preshow and queue line are designed to extend the narrative of the ride and build anticipation by immersing riders in the terrifying story of the Wicker Man as soon as they set foot on the attraction.

"We've extended the narrative. With all the show elements we've actually got four or five minutes of storytelling that builds up to the finale of the ride," said Cliff.

"Immersive pre and post show scenes have now become a staple of the traditional rollercoaster experience, extending the thrill of the ride from just a few minutes to something that guests will remember."

In addition, Holovis worked alongside the attraction engineers to integrate the AV, digital, show and media set ups throughout the ride, and programmed all the SFX, including the pyrotechnics.

Inspired by local legend and pagan rituals, Wicker Man is the first ride, according to Merlin, that combines fire and wood. It was created by Great Coasters International and cost £16m (US$21.6m, €18m) to develop. It is the first wooden coaster to open in the UK in more than 20 years.



Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.

Web: www.holovis.com
More Holovis details

Product news
Core's Star Trac FreeRunner features patent pending technology   31 Jan 2019

Core's Star Trac FreeRunner features patent pending technology

Core Health & Fitness has launched the Star Trac FreeRunner, an innovative treadmill featuring patent-pending technology designed to absorb impact and reduce injury.

Form launches yoga mats to minimise environmental impact   30 Jan 2019

Form launches yoga mats to minimise environmental impact

Form, a London-based fitness brand which aims to "take more carbon out of the atmosphere" than what goes into it during the manufacturing process, has unveiled yoga mats designed to combat single-use plastic waste.

Quantum Cryotherapy launches full-body cryotherapy chamber   29 Jan 2019

Quantum Cryotherapy launches full-body cryotherapy chamber

Quantum Cryotherapy, a Devon-based cryotherapy specialist, has launched the CryoQube, the world's first whole body cryotherapy chamber.

Wexer launches online streaming portal to create seamless in-club experiences in the home   23 Jan 2019

Wexer launches online streaming portal to create seamless in-club experiences in the home

Digital fitness content provider Wexer has launched Wexer Web Player, an online portal that allows users to stream virtual fitness classes through their mobile devices.

Escape Fitness appoints Lisa Starkey   18 Jan 2019

Escape Fitness appoints Lisa Starkey

Escape Fitness has appointed Lisa Starkey to the role of account manager for Boutique Solutions.

Bungee Workout launches   14 Jan 2019

Bungee Workout launches

Bungee Workout has launched its inaugural group fitness class, featuring specially designed bungees that enable participants to move freely without restrictions.

Core Health & Fitness presents the new Star Trac FreeRunner   09 Jan 2019

Core Health & Fitness presents the new Star Trac FreeRunner

Treadmills are the most used cardio equipment in the gym but have seen the least amount of innovation in the past 15 years

A world of wet leisure opportunities awaits you at SPATEX 2019   20 Dec 2018

A world of wet leisure opportunities awaits you at SPATEX 2019

SPATEX 2019, the UK’s only dedicated water leisure exhibition is returning to Coventry’s Ricoh Arena this January.

Company profile


MoveGB

Move is live across 22 cities in the UK and current partners include Virgin Active, Livingwell, Energie Fitness, Everyone Active, Parkwood, Places for People and 1,000s of other operators.

View full profile>>

Catalogue gallery


Featured Supplier

EXF supports Third Space to create London’s largest functional training space at The Yard

EXF supports Third Space to create London’s largest functional training space at The Yard

Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club. More>>




in this issue

• UK Sport relaxes 'no compromise' stance
• Orangetheory hits billion revenue landmark
• Thameside manor resort gets green light



Latest jobs

Jobs Search



Personal Trainer
Salary: 100% of your PT earnings
Location: Harrow on the Hill, Harrow, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Carlisle, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Tottenham, London, UK
Company: The Gym Group
Personal Trainer
Salary: 100% of your PT earnings
Location: Walthamstow, London, UK
Company: The Gym Group
Reception Supervisor
Salary: £9-9.50 per hour
Location: Letchworth Garden City, UK
Company: Letchworth Sports and Tennis Club
Diary dates
Powered by leisurediary.com




24-25 Feb 2019

International Manufacturers & Distributors Forum

ExCeL, London, United Kingdom


24-25 Feb 2019

Active Wellness

ExCeL London, London, United Kingdom



Health Club Management magazine 2019 issue 2
Health Club Management
2019 issue 2

View issue contents
View on turning pages
Download PDF
  EHFF 2019: The marketing edge
Marketing and sales will be the focus at the sixth European Health and Fitness Forum (EHFF), taking place in April More>>
  Event Preview: IHRSA 2019
Kristen Walsh talks to some of IHRSA 2019’s keynote speakers More>>


Health Club Management magazine 2019 issue 1

Health Club Management
2019 issue 1

View issue contents
View turning pages
Download PDF
  Promotional feature: Precor
Fitness gets personal More>>
  Fitness testing: Body Insights
Fitness testing and body scanning is becoming a must-have for gyms. HCM gives the low down on the latest systems More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd