Exercise Professionals - Boutique fitness operator Digme looks to franchising for growth...
17 Jul 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Jun 2019

Boutique fitness operator Digme looks to franchising for growth
BY Tom Walker

Launched in 2016, Digme currently owns and operates five studios in London and one site in Oxford

Launched in 2016, Digme currently owns and operates five studios in London and one site in Oxford

Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.

Launched in 2016 by husband and wife team Geoff and Caoimhe Bamber, Digme currently owns and operates five studios in London and one site in Oxford.

Offering pay-as-you-go indoor cycling, HIIT and yoga classes, Digme will look to replicate the success of the likes of F45 and Orangetheory – boutique operators which have rapidly grown their footprint through franchising.

According to Geoff Bamber, Digme founder and CEO, the company will use franchising as a way to expand in the UK, as well as finding its first overseas location.

“This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme," Bamber said.

"We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to."

Speaking to HCM in 2018, Bamber predicted that the fitness industry will see a number of pay-as-you-go operators entering the sector, in response to consumer demand for fitness offers which fit individual lifestyles.

"I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers," he said.

"An increasing number of consumers look for variety and the option to do a mix of activities.

"HIIT will stay popular and we will see more use of data in workouts to engage people."

• To read the full interview with Bamber, click here for HCM Issue 11 2019



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Premier Global NASM secures lucrative Pure Gym deal
Premier Global NASM secures lucrative Pure Gym deal   16 Jul 2019

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The partnership will see Pure Gym personal trainers .... more>>
Solent University opens sports and fitness complex as part of £100m investment plans
Solent University opens sports and fitness complex as part of £100m investment plans   16 Jul 2019

Solent University has officially opened its new £28m sports and fitness centre. The centre houses two sports halls, three gyms, an indoor cycling .... more>>
David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club
David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club   16 Jul 2019

David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of .... more>>
ClassPass accelerates European growth plans – appoints UK GM
ClassPass accelerates European growth plans – appoints UK GM   15 Jul 2019

Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow its presence on the British market. The appointment .... more>>
Bannatyne top team reshuffle continues with appointment of new director
Bannatyne top team reshuffle continues with appointment of new director   15 Jul 2019

Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes just two weeks after founder Duncan Bannatyne .... more>>
Government's School Activity Action Plan to increase exercise opportunities for children
Government's School Activity Action Plan to increase exercise opportunities for children   15 Jul 2019

UK children will be offered a greater opportunity to take part in 60 minutes of daily sport and physical activity under new government plans. The .... more>>
Company profile


Power Plate

Parent company: Performance Health Systems.

View full profile>>

Catalogue gallery


Featured Supplier

Moving with ease and style

Moving with ease and style

Beauty therapists getting dressed for work in the morning need a quick, hassle-free comfortable uniform solution. More>>




in this issue

• Merlin sold in US$7.49bn mega deal
• Rathbone Boxing Club opens in London
• Serpentine Pavilion opens to thje public



Latest jobs

Jobs Search



Duty Manager
Salary: Competitive salary
Location: Backwell, Bristol, UK
Company: Legacy Leisure
Duty Manager
Location: Backwell, Bristol, UK
Company: Legacy Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Derby, UK
Company: The Gym Group
Duty Manager
Salary: £18,250 to £19,000 per annum
Location: Bicester, UK
Company: Legacy Leisure
Diary dates
Powered by leisurediary.com




15-17 Jul 2019

IAAPA Institute for Attractions Managers

tbc, Manila, Philippines


18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia



Health Club Management magazine 2019 issue 7
Health Club Management
2019 issue 7

View issue contents
View on turning pages
Download PDF
  Interview: Leon & Michelle McNiece
The founders of Goodlife, Australia’s largest gym chain, have a new concept, which combines boutique disciplines More>>
  Promotional feature: Legend Club Management Systems
Lincs Inspire has worked with Legend Club Management Systems to deliver its Active Forever wellbeing programme to drive targeted health improvements for members More>>


Health Club Management magazine 2019 issue 6

Health Club Management
2019 issue 6

View issue contents
View turning pages
Download PDF
  Promotional feature: Bright Lime
Justin Musgrove on Bannatyne& Brightlime Partnership puts software at the heart of an enhanced member experience More>>
  Statistics: Euro millions
The fitness market in Europe is entering a new phase of growth, according to the European Health & Fitness Market Report 2019 by Deloitte and EuropeActive More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd