Exercise Professionals - 'Silver pound' a significant growth driver for public leisure...
17 Jul 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 Jun 2019

'Silver pound' a significant growth driver for public leisure
BY Tom Walker

People aged 65 or older currently make up 12 per cent of leisure centre members

People aged 65 or older currently make up 12 per cent of leisure centre members

Creating opportunities for older people to get physically active represents a major driver for growth in public leisure, according to new research.

A study by ukactive and the DataHub – based on nine million members and 246 million individual visits across 596 leisure centres over the past three years – shows that people aged 65 or older currently make up 12 per cent of leisure centre members, compared to 22 per cent of the population.

The Moving Communities: Active Leisure Trends 2019, published on 25 June, also reveals that while the proportion of older members has increased slightly over the past two years (from 7 per cent to 8 per cent), there is still major room for growth in attracting older customers.

Other key insights include that UK leisure members are more diverse than Britain in general, with ethnic minorities making up 26 per cent of leisure centre members – compared to 14 per cent of the general population.

Females continue to make up the majority of leisure centre members, growing by 1 per cent over the past year, to 54 per cent of members in 2019.

Swimming continues to remain the most popular activity, making up 42 per cent of visits, while aerobics and spin classes were the two most popular group workouts, making up 11 per cent of visits.

“The Moving Communities report offers unprecedented insight into the consumer habits and trends driving public leisure in the UK, allowing the sector to better understand the people they serve," ukactive acting CEO Huw Edwards said.

“As pressure mounts on the UK’s health and social care systems, it is vital that we get older people moving more, allowing them to lead healthier, happier lives in their later years.

“This report shows there is a major opportunity for the physical activity sector to grow the market and meet the needs of older people who are not as active as they should be.”

DataHub director Utku Toprakseven added: “Through analysis of activity data, operators can understand which sports and groups workouts can most effectively engage with this segment and which are most effective at generating social value in health and wellbeing.

“What is most important is that operators and the industry as a whole action this insight to develop an offer which serves the entire community and that we work collaboratively to move forward the national debate about the role sport and activity can play in achieving positive health and wellbeing outcomes.”

To download and read the full report, click here.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Premier Global NASM secures lucrative Pure Gym deal
Premier Global NASM secures lucrative Pure Gym deal   16 Jul 2019

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The partnership will see Pure Gym personal trainers .... more>>
Solent University opens sports and fitness complex as part of £100m investment plans
Solent University opens sports and fitness complex as part of £100m investment plans   16 Jul 2019

Solent University has officially opened its new £28m sports and fitness centre. The centre houses two sports halls, three gyms, an indoor cycling .... more>>
David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club
David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club   16 Jul 2019

David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of .... more>>
ClassPass accelerates European growth plans – appoints UK GM
ClassPass accelerates European growth plans – appoints UK GM   15 Jul 2019

Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow its presence on the British market. The appointment .... more>>
Bannatyne top team reshuffle continues with appointment of new director
Bannatyne top team reshuffle continues with appointment of new director   15 Jul 2019

Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes just two weeks after founder Duncan Bannatyne .... more>>
Government's School Activity Action Plan to increase exercise opportunities for children
Government's School Activity Action Plan to increase exercise opportunities for children   15 Jul 2019

UK children will be offered a greater opportunity to take part in 60 minutes of daily sport and physical activity under new government plans. The .... more>>
Company profile


Xponential Fitness LLC

We are experts in successful studio operations, and our sole aim is on supporting our franchisees to become proficient and profitable.

View full profile>>

Catalogue gallery


Featured Supplier

Moving with ease and style

Moving with ease and style

Beauty therapists getting dressed for work in the morning need a quick, hassle-free comfortable uniform solution. More>>




in this issue

• Merlin sold in US$7.49bn mega deal
• Rathbone Boxing Club opens in London
• Serpentine Pavilion opens to thje public



Latest jobs

Jobs Search



Duty Manager
Salary: Competitive salary
Location: Backwell, Bristol, UK
Company: Legacy Leisure
Duty Manager
Location: Backwell, Bristol, UK
Company: Legacy Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Derby, UK
Company: The Gym Group
Duty Manager
Salary: £18,250 to £19,000 per annum
Location: Bicester, UK
Company: Legacy Leisure
Diary dates
Powered by leisurediary.com




15-17 Jul 2019

IAAPA Institute for Attractions Managers

tbc, Manila, Philippines


18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia



Health Club Management magazine 2019 issue 7
Health Club Management
2019 issue 7

View issue contents
View on turning pages
Download PDF
  Investment: Active campus
University is where young people discover lifelong passions. Check out some of the new facilities promoting activity and wellness on campus More>>
  Finance: Get funded
Is the UK boutique fitness sector capable of attracting the funding it needs? Alicia Whistlecroft from Deloitte takes a look at the level of opportunity More>>


Health Club Management magazine 2019 issue 6

Health Club Management
2019 issue 6

View issue contents
View turning pages
Download PDF
  Supplier showcase: Safe Space Lockers
Safe Space Lockers is collaborating with InspireAll to create first-class facilities at leisure centres in Hertfordshire More>>
  Flooring: More than a floor
With functional training continuing to grow in popularity, the floor is often as important as any equipment. We take a look at the latest interactive options More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd