Exercise Professionals - Health club design can 'aid retention by alleviating the pain of exercise'...
18 Jun 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Jun 2019

Health club design can 'aid retention by alleviating the pain of exercise'
BY Tom Walker

Design can play an important role in suppressing feelings of discomfort and pain during exercise

Design can play an important role in suppressing feelings of discomfort and pain during exercise
photo: David Barton Gyms

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.

Speaking to HCM, US-based gym owner and designer David Barton describes design as a crucial element of a successful health club.

“Ultimately, we’re selling something people don’t like," Barton explains.

"There are lots of ways to get people in on day one, but how do we make them want to come back tomorrow, when they like the outcome, but not the process?

"All of their senses will be working to compete with their pain receptors, because they are in an unfamiliar environment, so we use design, lighting, technology and exercise science to create the ultimate setting and emotional experience.

"The goal should be to create the impression that they’ve entered into another world, a world so enticing it competes with the potential negative; the process of exercise itself.”

According to Barton, the increasing popularity and demand for high-intensity interval training (HIIT) classes has also become a challenge – as the hard-going HIIT sessions can trigger the fight or flight survival response in those taking part.

He says that design can play an important role in suppressing those feelings.

“The environment has a massive effect on the imagination and can provide an experience so positive that it literally overwhelms the negativity of a hard workout," he says.

Barton was speaking to HCM as part of an article on retention, published in the June issue of HCM. To read the full article, click here.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Budget chain EōS Fitness ramps up expansion plans
Budget chain EōS Fitness ramps up expansion plans   17 Jun 2019

Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah – its first in the US state. The acquisitions are part of .... more>>
New management team credited with "reversal of membership decline" at Total Fitness
New management team credited with   14 Jun 2019

Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady decline in membership" in the past 12 months. The .... more>>
Virtual exercise companion CoachAi declared winner of this year's ActiveLab
Virtual exercise companion CoachAi declared winner of this year's ActiveLab   13 Jun 2019

CoachAi, a virtual companion that interacts with members through their smartphones, has been declared the winner of this year's ActiveLab competition. .... more>>
The Gym Group offers free memberships to 'stressed teenagers'
The Gym Group offers free memberships to 'stressed teenagers'   13 Jun 2019

The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period. The budget chain is offering free .... more>>
Health club design can 'aid retention by alleviating the pain of exercise'
Health club design can 'aid retention by alleviating the pain of exercise'   12 Jun 2019

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort .... more>>
Sports and fitness complex to open at £160m Alderley Park project
Sports and fitness complex to open at £160m Alderley Park project   12 Jun 2019

A new health club and sports complex will launch as part of the Alderley Park science and technology park in Cheshire. The complex will include a .... more>>
Company profile


Merrithew™ - Leaders in Mindful Movement™

Merrithew caters to exercise enthusiasts, fitness professionals, studio and facility owners, athletes as well as health care professionals.

View full profile>>

Catalogue gallery


Featured Supplier

Fashionizer Spa offers wellness promotion to celebrate Global Wellness Day

Fashionizer Spa offers wellness promotion to celebrate Global Wellness Day

In celebration of Global Wellness Day, Fashionizer Spa is contributing with a Wellness Promotion, offering 15 per cent off of selected items. More>>




in this issue

• Government should 'invest in wellness'
• Budget chain Sweat! goes bust
• New tourist attraction for Inverness Castle



Latest jobs

Jobs Search



Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location: Hampshire, England
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: Fantastic Benefits
Location: Hampshire, England
Company: The Gym Group
Duty Manager
Location: Nottingham, UK
Company: Lex Leisure
Marketing and Sports Development Manager
Salary: £19,000 to £21,000 pa
Location: Penzance, UK
Company: Parkwood Leisure
Diary dates
Powered by leisurediary.com




18 Jun 2019

Next steps for the UK tourism industry post Brexit: skills, growth and delivering a sector deal

Central London, United Kingdom


19-22 Jun 2019

SPATEC Europe

Grand Hotel Dino, Baveno, Italy



Health Club Management magazine 2019 issue 6
Health Club Management
2019 issue 6

View issue contents
View on turning pages
Download PDF
  Promotional feature: miha bodytech
We catch up with Phil Horton, country director for miha bodytec in the UK to talk about the growth of EMS training and to find out what’s next for the UK market More>>
  Promotional feature: Technogym
Technogym’s Club 4.0 concept helps operators innovate, with compelling content and all-new classes. We find out about how it’s being put to use by operators More>>


Health Club Management magazine 2019 issue 5

Health Club Management
2019 issue 5

View issue contents
View turning pages
Download PDF
  Innovation: Bio Hacking
Dave Asprey, Silicon Valley hacker and the creator of Bulletproof coffee has developed a boutique fitness studio, which uses technology to upgrade members’ health More>>
  Supplier showcase:
The latest case studies from Precor, Gympass, Fisikal and Physical Company More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd