Exercise Professionals - Newly rebranded Hussle partners with mobile provider Three...
23 Jul 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

15 May 2019

Newly rebranded Hussle partners with mobile provider Three
BY Tom Walker

The deal will provide Hussle with access to a new customer base

The deal will provide Hussle with access to a new customer base

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Researchers use social media and AI to gain insight into people's exercise habits
Researchers use social media and AI to gain insight into people's exercise habits   23 Jul 2019

Boston University School of Public Health (BUSPH) has combined social media posts and machine learning to chart entire populations' exercise habits. .... more>>
Gold's Gym parts ways with master franchisee for UAE and Oman
Gold's Gym parts ways with master franchisee for UAE and Oman   23 Jul 2019

Fitness operator Gold's Gym International has parted ways with master franchisee Al Ahli Holding Group, which oversaw the operations of 14 branded .... more>>
Interactive map reveals 'alarming picture of childhood inactivity' across England
Interactive map reveals 'alarming picture of childhood inactivity' across England   22 Jul 2019

A new interactive map charting physical activity among children in England reveals that more than 90 per cent of young people in some regions are .... more>>
Think tank: NHS should prescribe patients with fitness trackers to help prevent long-term conditions
Think tank: NHS should prescribe patients with fitness trackers to help prevent long-term conditions   22 Jul 2019

Patients from low-income backgrounds should be prescribed fitness trackers on the NHS, in order to help prevent the development of long-term health .... more>>
Former president Chris Clawson returns to Life Fitness as CEO. Augie Nieto invests and joins the Board.
Former president Chris Clawson returns to Life Fitness as CEO. Augie Nieto invests and joins the Board.   18 Jul 2019

Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson previously served as President of Life Fitness – .... more>>
Physical activity boosts brain function in overweight individuals
Physical activity boosts brain function in overweight individuals   18 Jul 2019

Exercise has the ability to improve brain function in previously sedentary, overweight individuals. The University of Tübingen in Germany studied .... more>>
Company profile


Jordan Fitness

Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that customers and clients can receive premium quality at an affordable price.

View full profile>>

Catalogue gallery


Featured Supplier

Moving with ease and style

Moving with ease and style

Beauty therapists getting dressed for work in the morning need a quick, hassle-free comfortable uniform solution. More>>




in this issue

• David Lloyd commits to 'silver fitness'
• Boutique operator Ten to 'double in size'
• Roman answer to Jorvik planned for York



Latest jobs

Jobs Search



Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Vauxhall, London, UK
Company: The Gym Group
Senior Partnership Manager
Salary: £33,627 to £35,774
Location: Shropshire, UK
Company: Energize STW
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Southall, UK
Company: The Gym Group
Personal trainer
Location: Glasgow, UK
Company: énergie group
Diary dates
Powered by leisurediary.com




23-25 Jul 2019

National Sports Convention (NSC)

Melbourne Convention and Exhibition Centre, Melbourne, Australia


25-26 Jul 2019

Fitness Industry Technology Summit

Dockside, Sydney, Australia



Health Club Management magazine 2019 issue 7
Health Club Management
2019 issue 7

View issue contents
View on turning pages
Download PDF
  Supplier showcase: Technogym
Inverclyde Leisure worked with Technogym to successfully launch the Skillbike class More>>
  Interview: Leon & Michelle McNiece
The founders of Goodlife, Australia’s largest gym chain, have a new concept, which combines boutique disciplines More>>


Health Club Management magazine 2019 issue 6

Health Club Management
2019 issue 6

View issue contents
View turning pages
Download PDF
  Promotional feature: Technogym
Technogym’s Club 4.0 concept helps operators innovate, with compelling content and all-new classes. We find out about how it’s being put to use by operators More>>
  Supplier showcase: Safe Space Lockers
Safe Space Lockers is collaborating with InspireAll to create first-class facilities at leisure centres in Hertfordshire More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd