Exercise Professionals - 24 Hour Fitness launches active ageing programme to attract 'grey dollar'...
24 May 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

06 May 2019

24 Hour Fitness launches active ageing programme to attract 'grey dollar'
BY Tom Walker

The First Fridays initiative will be rolled across all 24 Hour Fitness clubs

The First Fridays initiative will be rolled across all 24 Hour Fitness clubs

Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.


The First Fridays initiative will be rolled across all 24 Hour Fitness clubs in the US and will feature free active ageing classes, workshops and social events designed specifically for senior members and their guests.

Taking place on the first Friday of each month, guests will be able to choose from branded classes such as SilverSneakers, Silver & Fit yoga and Zumba Gold, designed to boost mobility, flexibility and cardiovascular health.

To help create social inclusion – which, according to research can be just as important as exercise for senior citizens – the fitness classes will be followed by parties where participants can get to know other fitness-focused adults.

“As we age, we require a focus on balance, flexibility and muscle strengthening in all areas of the body in order to enhance the quality of life,” said Micki Stary, senior director at 24 Hour Fitness.

“We also know that there is an epidemic of loneliness that further contributes to and exacerbates a decline in health as we age.

"These group classes have been developed to specifically target the needs of the 'active plus' members. We encourage all members of the active plus community to bring friends and family and get moving together with these free Active Aging classes and fun events.”

Earlier this year, the company launched a new strategic approach, designed to personalise its fitness offer.

The new strategy will introduce a number of new measures, such as members having a free assessment by a fitness professional, resulting in a personalised, seven-day plan – featuring activities inside and outside of the gym – and the use of a 24GO mobile app to track members' progress.




Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Sweat! goes bust – Debenhams-linked budget fitness chain shuts its doors
Sweat! goes bust – Debenhams-linked budget fitness chain shuts its doors   24 May 2019

Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed ambitious plans to roll out a network of in-store .... more>>
Life Time to launch residential wellness communities in three US cities in 2020
Life Time to launch residential wellness communities in three US cities in 2020   24 May 2019

Health and racquets club operator Life Time is entering the healthy living market with the launch of Life Time Living – a premium, leased residential .... more>>
Tech billionaire Tim Draper joins newly launched Grit Bxng as investor
Tech billionaire Tim Draper joins newly launched Grit Bxng as investor   23 May 2019

American venture capitalist and tech billionaire Tim Draper has joined the team of investors behind newly launched luxury group fitness boxing chain .... more>>
Balance training trend gathers pace
Balance training trend gathers pace   22 May 2019

Balance training is increasing in popularity among fitness operators and users. The emergence of balance training as a growing trend was identified .... more>>
Peloton to enter German fitness market
Peloton to enter German fitness market   22 May 2019

Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market. The company, which has more than 1 million people .... more>>
BXR founder, Olia Sardarova, plans expansion with backing of boxing legend Anthony Joshua
BXR founder, Olia Sardarova, plans expansion with backing of boxing legend Anthony Joshua   21 May 2019

High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat by BXR group exercise concept in the UK, with founder Olia .... more>>
Company profile


Power Plate

Parent company: Performance Health Systems.

View full profile>>

Catalogue gallery


Featured Supplier

PowerWave and DFC: a paradigm of progressive growth

PowerWave and DFC: a paradigm of progressive growth

Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago. More>>




in this issue

• Leeds: first to lower childhood obesity
• PayAsUGym rebrands as Hussle
• Construction set to begin on Scottish tapestry attraction



Latest jobs

Jobs Search



Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location: London, England
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: Fantastic Benefits
Location: London, England
Company: The Gym Group
Community Walks Coordinator
Salary: £24,313 - £26,317
Location: Marlborough, UK
Company: Wiltshire Council
Class Instructors
Salary: £15.38 - £16.64 per hour
Location: Pewsey, UK
Company: Wiltshire Council
Diary dates
Powered by leisurediary.com




28-31 May 2019

Wellness Tourism Association - Meeting of Members

Canyon Ranch, Tucson, United States


30 May 2019

Rimini Wellness B2B Congress

Rimini Expo Centre, Rimini, Italy



Health Club Management magazine 2019 issue 5
Health Club Management
2019 issue 5

View issue contents
View on turning pages
Download PDF
  Active ageing: Age concern
Older people are less likely to exercise, making them more prone to developing long-term health conditions. How can fitness providers reach people in their 50s, 60s, 70s and above? More>>
  Talking point: Mental health first aid
With one in six people expected to suffer from some form of mental health issue each year, should our industry be training staff as mental first aiders? More>>


Health Club Management magazine 2019 issue 4

Health Club Management
2019 issue 4

View issue contents
View turning pages
Download PDF
  Profile: Nerio Alessandri
The president and founder of Technogym talks to Liz Terry about innovation and his mission to get the whole world moving More>>
  Talking point: Recovery
So much emphasis is given to hard workouts, we sometimes forget that gains are made during recovery. Do your members understand the importance of resting well? Kath Hudson reports More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd