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12 Apr 2019

Tony Robbins teams up with rapper Pitbull to launch new boxing fitness brand
BY Tom Walker

Tony Robbins (right) rapper Pitbull (left) will open the first Grit Bxng studio in June

Tony Robbins (right) rapper Pitbull (left) will open the first Grit Bxng studio in June

Self-styled life coach 'guru' Tony Robbins and American rapper Pitbull have partnered with entrepreneur Bill Zanker – founder of training company The Learning Annex – to launch a new boxing fitness chain.

Grit Bxng is set to open its first location in New York, US in June and its offer is based on a 50-minute signature method delivering HIIT group classes, with the "fundamentals of boxing at its core".

The 5,000sq ft club's interior will feature giant video screens and a light and sound system designed to make a workout feel like a night out.

Classes will take place in a three-module studio with treadmills, punching bags and benches.

The classes will combine music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

"My life is about working with people to change their bodies, change their relationships, and change their lives," Robbins said.

"Grit Bxng will provide a space and experience unlike any other."

Pitbull – whose real name is Armando Perez – added: "With each new project I approach, the words 'you can't' and 'no' are just motivators that propel me to succeed and fuel my fire.

"That mentality is exactly what Grit Bxng embodies to me."



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