PRODUCT NEWS
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| Les Mills partners with Disney to create kids' Marvel superhero workout |
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| 26 Mar 2019 . BY Tom Walker |
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| Les Mills has launched specially-created, five-minute workouts for kids under the 'Move Like The Avengers' banner |
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The music and moves have been carefully choreographed, but getting active and having fun is the number one priority
– Diana Archer Mills |
Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.
The specially-created, five-minute workouts for kids have been produced under a “Move Like The Avengers” banner.
Based on Les Mills’ Born to Move children’s exercise programme, the free workouts feature Marvel characters such as Thor and Black Widow leading fully choreographed exercise routines for children aged 8 to 12.
Timed to coincide with the release of Marvel Studios' Avengers: Endgame – which is set to hit cinemas on 26 April 2019 – Move Like The Avengers combines live action with music and animated Marvel graphics.
“The music and moves have been carefully choreographed, but getting active and having fun is the number one priority,” says co-presenter and Les Mills Creative director, Diana Archer Mills.
“It's guaranteed to be an uplifting experience – children can enjoy the thrill of mastering new skills and, as a result, their confidence grows and fuels their appetite to learn more.”
Marvel’s Avengers characters were chosen for their cross-generational appeal – Les Mills hopes that the free workouts will attract not only kids, but parents and teachers too.
“Being active and fit benefits everyone in many ways, but it also gives children the confidence to say ‘I can’ – and this is what inspires me,” says Born To Move creative director, Janine Phillips.
“I love giving children the opportunity to realise their potential through physical activity, and Move Like The Avengers really delivers on that."
The workouts can be accessed and viewed on a dedicated website, www.lesmills.com/Avengers.
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