Exercise Professionals - Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs...
26 Mar 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

12 Feb 2019

Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs
BY Tom Walker

Eamon Lloyd, head of partnerships at Gympass (left) with Adrian Worsley, national operations manager at Bannatyne Health Clubs (right)

Eamon Lloyd, head of partnerships at Gympass (left) with Adrian Worsley, national operations manager at Bannatyne Health Clubs (right)

Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.

The deal follows an initial 12-month partnership which saw a steady growth of gympass usage across the Bannatyne estate.

The number of Gympass-based memberships at Bannatyne clubs grew from 1,000 in December 2018 to 1,800 in January 2019 – representing a 77 uplift in revenue. The number of Bannatyne sites with Gympass usage also increased from 45 to 68 between December and January.

Figures provided by Gympass show that at one of the sites – Bannatyne Norwich – the number of Gympass users jumped from 41 in May 2018, before the partnership officially launched, to 228 in June 2018. The growth continued throughout 2018 to reach 343 members by December, with a further jump in January 2019 to 514.

As part of the new agreement, all of Bannatyne's 72 clubs will now be made available for Gympass members.

The deal will also extend beyond the Gympass platform, with a host of live wellness events planned. Bannatyne employees will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plans to hold wellbeing events, such as breakfast workouts, at Bannatyne Clubs to encourage more people to try the facilities.

“Our relationship with Gympass has proven to be extremely successful over the past year, showing considerable uplift in revenue and attendance at our facilities from corporate members,” said Adrian Worsley, national operations manager at Bannatyne Health Clubs.

“We're excited to evolve this partnership, working with Gympass for another three years and working closely with our Corporate Sales team to ensure we deliver the most effective strategy possible.”

Eamon Lloyd, head of partnerships at Gympass, added: "We are solidifying our partnership with Bannatyne Health Clubs, offering access to their extensive range of clubs for another three years."

Gympass has partnerships with a number of leading UK employers – including Aviva, Rolls Royce and Thames Water. Last month the platform signed a deal with Tesco, which will see the retail giant's 300,000 staff members being offered subsidised gym memberships.





Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Les Mills recruits Marvel superheroes to get kids active
Les Mills recruits Marvel superheroes to get kids active   26 Mar 2019

Les Mills International (LMI) has enlisted the help of Marvel superheroes as part of efforts to get millions of children more physically active. Les .... more>>
'Boutiques will crush the big box operators': Xponential’s Geisler predicts industry upheaval
'Boutiques will crush the big box operators': Xponential’s Geisler predicts industry upheaval   26 Mar 2019

Xponential Fitness founder Anthony Geisler sees a dominant future for his boutique fitness business, and one in which the big box operators have been .... more>>
Everyone Active and Olympic champion Max Whitlock launch new sports qualification
Everyone Active and Olympic champion Max Whitlock launch new sports qualification   26 Mar 2019

Double Olympic champion Max Whitlock has teamed up with leisure operator Everyone Active and awarding organisation Active IQ to launch a new coaching .... more>>
Private equity group TSG acquires CorePower Yoga – reveals plans for European office
Private equity group TSG acquires CorePower Yoga – reveals plans for European office   25 Mar 2019

Private equity firm TSG Consumer Partners (TSG) has acquired CorePower Yoga from L Catterton for an undisclosed sum. CorePower Yoga is one of the .... more>>
What gets kids active – five findings from Sport England's Active Lives study
What gets kids active – five findings from Sport England's Active Lives study   25 Mar 2019

Enjoyment is the single biggest factor in motivating children to be active – while "physically literate" children do twice as much activity. These .... more>>
Spartan launches into workplace wellness in partnership with Praktice Health
Spartan launches into workplace wellness in partnership with Praktice Health   23 Mar 2019

Spartan, the obstacle course and endurance brand, has launched into the corporate wellness market with the development of the Spartafit Challenge App. .... more>>
Company profile


DFC

Our flexible Fully Managed Service efficiently collects DD payments using traditional paper-based methods or our online portal, FASTDD, using your own SUN or ours.

View full profile>>

Catalogue gallery


Featured Supplier

Helping your business prosper in 2019

Helping your business prosper in 2019

The Natural Beauty & Spa Show returns to Excel London on 7 & 8 April. More>>




in this issue

• DLL to reach 100th UK club landmark
• Boutique fitness sector 'still thriving'
• Armathwaite launches 'Lemoga' experience



Latest jobs

Jobs Search



Personal Trainer - Dartford
Location: Kent, England
Company: The Gym Group
Personal Trainer
Salary: Competitive Salary and Benefits
Location: Ealing, London, UK
Company: The Gym Group
Fitness Instructor
Salary: 16,000
Location: Milton Keynes, UK
Company: énergie group
Personal Trainer
Salary: 100% of your PT earnings
Location: North Harrow, Harrow, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




25-27 Mar 2019

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates


27-28 Mar 2019

active-net 2019

Eastwood Hall, Nottingham, United Kingdom



Health Club Management magazine 2019 issue 3
Health Club Management
2019 issue 3

View issue contents
View on turning pages
Download PDF
  Research: Fact finding
Leisure-net’s annual Health and fitness Omnibus Survey is in its 15th year. We find out what’s changed since 2002 More>>
  Promotional feature: Precor
Get creative with functional training More>>


Health Club Management magazine 2019 issue 2

Health Club Management
2019 issue 2

View issue contents
View turning pages
Download PDF
  Interview: Victus Soul
Founders Paul Trendell and Chris Djuric tell us about their new boutique, which centres around boxing and running group fitness classes More>>
  Promotional feature: Servais Boosten
CEO & founder of Barcelona Bootcamp talks to HCM about the growth of his luxury fitness holidays in Spain and his plans to expand the five-star experience across Europe More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd