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18 Dec 2018

Virgin Active reopens Mayfair club
BY Tom Walker

The Mayfair relaunch is part of Virgin Active's UK-wide redevelopment programme, which has seen a number of clubs, including the one in Kensington (pictured) refurbished

The Mayfair relaunch is part of Virgin Active's UK-wide redevelopment programme, which has seen a number of clubs, including the one in Kensington (pictured) refurbished

Virgin Active has reopened its Mayfair club with a renewed focus on group classes.

Hosting more than 200 classes each week, the club has introduced a number of new disciplines – including Reformer Pilates and Hot Yoga.

The relaunch of the central London club is part of Virgin Active's UK-wide redevelopment programme.

Virgin has identified studios and group exercise as its focus for the future and enhancements have been either completed or planned at a further seven clubs – including sites in Kensington, Angel and Wandsworth.

During 2018, an additional 24 programmable spaces have been added across the estate, with 17 new studios and a total floor space increase of 15 per cent.

The redevelopments are at the heart of Virgin Active’s 360-degree wellness strategy, which is underpinned by an "awareness of member need and focuses on creating an inclusive, studio-rich and personalised wellness environment all under one roof.”

At the Mayfair site, the timetable features signature Virgin Active group exercise programming, including a brand-new debut of Lift and Row classes.

To read an interview with Virgin Active's managing director Robert Cook about the company's plans, click here for Health Club Management January 2018 issue.



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