Loughborough University opens doors on innovative Elite Athlete Hotel
15 Nov 2018 . BY Andrew Manns
Double Olympic champion Lord Sebastian Coe opened the Elite Athlete Centre and Hotel at Loughborough University on 9 November. / Courtesy of David Morley Architects
The Elite Athlete Centre and Hotel (EAC) – the first sports-centric venue of its kind in the UK – has opened at Loughborough University.
Designed by David Morley Architects and developed in partnership with UK Sport, Sport England, the English Institute of Sport, and Imago Venues, the 44-room, fitness-focused hotel also includes 20 'high-altitude rooms'.
These unique chambers simulate the low oxygen atmospheric conditions of transalpine mountains and accelerate the production of performance-enhancing red blood cells, allowing athletes to literally strengthen their muscles in their sleep.
Guests staying at the EAC also have access to nutritionist-approved meals and dining stations and are free to make use of the university’s 50-metre swimming pool, ball courts, and fitness studios.
Speaking on the hotel’s inauguration, Loughborough University’s vice-chancellor, Robert Allison, said: "The new facility offers something unique within the UK and will undoubtedly help us to reinforce our position as the country’s leading university for sport."
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
Loughborough University opens doors on innovative Elite Athlete Hotel
15 Nov 2018 . BY Andrew Manns
Double Olympic champion Lord Sebastian Coe opened the Elite Athlete Centre and Hotel at Loughborough University on 9 November. / Courtesy of David Morley Architects
The Elite Athlete Centre and Hotel (EAC) – the first sports-centric venue of its kind in the UK – has opened at Loughborough University.
Designed by David Morley Architects and developed in partnership with UK Sport, Sport England, the English Institute of Sport, and Imago Venues, the 44-room, fitness-focused hotel also includes 20 'high-altitude rooms'.
These unique chambers simulate the low oxygen atmospheric conditions of transalpine mountains and accelerate the production of performance-enhancing red blood cells, allowing athletes to literally strengthen their muscles in their sleep.
Guests staying at the EAC also have access to nutritionist-approved meals and dining stations and are free to make use of the university’s 50-metre swimming pool, ball courts, and fitness studios.
Speaking on the hotel’s inauguration, Loughborough University’s vice-chancellor, Robert Allison, said: "The new facility offers something unique within the UK and will undoubtedly help us to reinforce our position as the country’s leading university for sport."
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.