Exercise Professionals - Peloton gears up for UK launch – reveals locations for first set of retail stores...
23 Apr 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

06 Nov 2018

Peloton gears up for UK launch – reveals locations for first set of retail stores
BY Tom Walker

Peloton bikes will retail at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming

Peloton bikes will retail at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming

US fitness brand Peloton has revealed further details of its UK expansion – including the locations of its first retail stores.

The indoor cycling operator will begin fit-out work on a 20,000sq ft studio space in London’s Covent Garden in January 2019, with an opening set later in the year.

The studio will provide the location for all filming, recording and editing for Peloton’s UK content including daily scheduled rides which members can tune into via live streaming.

The move follows a UK product launch in September 2018 and the opening of a free, immersive pop-up event – which is currently live in the same location. The space allows consumers to trial the Peloton bike in a home-like environment until the end of the year.

Independent retail real estate agency Harper Dennis Hobbs worked with Peloton to secure the premium unit on Floral Street, taking over the space that previously housed the famous Sanctuary Spa.

The studio forms part of Peloton’s £50m UK and European launch, which will see its bikes go on sale in retail sites across London. Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

With the help of Harper Dennis Hobbs, the brand has now also acquired leases at Marylebone High Street, Kings Road, Canary Wharf and Spitalfields.

James Ebel, CEO at Harper Dennis Hobbs, said: "It’s positive for the UK retail market when a billion-dollar company sees the growth opportunities available here, particularly in a thriving area like Covent Garden.

"This further demonstrates how experiential retail is rapidly becoming key to a retailer’s success in today’s increasingly competitive marketplace.”

Peloton, which manufactures its own bikes, has built its business model on streaming live classes.

The concept behind Peloton is based on consumers buying the bike, installing it at home and then taking part in live classes streamed to a large, 22-inch HD touchscreen attached to the bike.





Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Coventry's The Wave set for a phased opening
Coventry's The Wave set for a phased opening   20 Apr 2019

Construction work on The Wave, a £37m indoor water park and leisure centre in Coventry, is in its final stages and the complex will be opened in .... more>>
Finalists revealed for largest ever ukactive Awards
Finalists revealed for largest ever ukactive Awards   18 Apr 2019

Ukactive has revealed the finalists for its annual industry awards. This year's edition is set to be the largest ever and will feature 18 .... more>>
Mytime Active signs signs 40-year leisure deal with Bromley Council
Mytime Active signs signs 40-year leisure deal with Bromley Council   18 Apr 2019

Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in London on behalf of Bromley Council. The deal will include .... more>>
Body image revealed as theme for 2019 Mental Health Awareness Week
Body image revealed as theme for 2019 Mental Health Awareness Week   17 Apr 2019

The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental Health Awareness Week this year. Taking place from 13 to 19 .... more>>
EMS studio operator Bodystreet adds two locations – targets 200 UK sites by 2025
EMS studio operator Bodystreet adds two locations – targets 200 UK sites by 2025   16 Apr 2019

Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new studios. The franchise-based company has opened sites .... more>>
Rutgers study: is popularity of HIIT behind increase in gym injuries?
Rutgers study: is popularity of HIIT behind increase in gym injuries?   15 Apr 2019

A study on exercise injuries has suggested that people who engage in high-intensity interval training (HIIT) could be putting themselves at greater .... more>>
Company profile


Precor

Precor is part of the Amer Sports Corporation, with other internationally recognised brands including Wilson, Atomic, Suunto and Salomon.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as its Charity of the Year partner for the 2019 trade show, held at ExCeL London on 8-9 May. More>>




in this issue

• Deloitte: European fitness growing strongly
• Number of low-cost gyms could double
• Dungeon attraction opens at Alton Towers



Latest jobs

Jobs Search



Personal Trainer
Location: Staffordshire, England
Company: The Gym Group
Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location: London, England
Company: The Gym Group
Personal Trainer
Location: Essex, England
Company: The Gym Group
Personal Trainer / Fitness Trainer Redhill
Salary: Fantastic Benefits
Location: Surrey, England
Company: The Gym Group
Diary dates
Powered by leisurediary.com




24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom


25 Apr 2019

Meet IAAPA - North America

Bob's Space Racers, Daytona Beach, United States



Health Club Management magazine 2019 issue 4
Health Club Management
2019 issue 4

View issue contents
View on turning pages
Download PDF
  Software: Tech upgrade
From Third Space in London to The Wall in Los Angeles, we look at the latest software partnerships More>>
  Profile: Nerio Alessandri
The president and founder of Technogym talks to Liz Terry about innovation and his mission to get the whole world moving More>>


Health Club Management magazine 2019 issue 3

Health Club Management
2019 issue 3

View issue contents
View turning pages
Download PDF
  Promotional feature: Precor
Get creative with functional training More>>
  Events Calendar:
Don’t miss these upcoming events for the health and fitness industry More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd