Exercise Professionals - EXOS founder Mark Verstegen: 'gym operators need to realise the landscape is changing'...
15 Oct 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

21 Sep 2018

EXOS founder Mark Verstegen: 'gym operators need to realise the landscape is changing'
BY Tom Walker

Verstegen said that a lot of gym models are still based on

Verstegen said that a lot of gym models are still based on

Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs and gyms need to become better at delivering results, if they are to attract modern consumers.

In an interview with Health Club Management Verstegen said health clubs could play a major role in "fixing" healthcare, but only if they adapt to the changing market.

“Gym operators need to realise the landscape is changing and be open and growth-minded," Verstegen said.

"For too long the industry has been fixed, as though everyone is going to keep coming.

"A lot of the models are still based on maximising membership and then hoping they don’t show up, because if they did, they couldn’t service them. That’s already a broken model.

“Operators also need to reposition how they’re viewed and focus on delivering health pro-actively through enhanced performance, by engaging members and getting outcomes for them. Not just selling memberships and managing the churn.

Verstegen added that by adjusting their service levels and personalising their offer, health club operators could ensure their relevance amidst changing consumer behaviour.

“I think consumers really could be satisfied with what’s existing today if we took a different approach when it comes to prioritising the consumer and delivering for them,” he said.

“We need to create intelligent fitness centres – what we call performance centres – to create structured offerings across the areas of mindset, nutrition, movement and recovery.

“If we don’t eat well, or hydrate well or sleep well, then the overall benefits are reduced. It has to be a very balanced approach. That’s why some gyms and health clubs have to get more than 70 per cent new members every year.

“Think about the people who don’t stay members, for whatever reason. You’ve lost trust and every time you lose trust, it’s like a small scar. You scar people enough times and they’re not coming back. That’s the discouraging part – how we, as a global industry – haven’t fulfilled our promise but instead have fulfilled fads."

Verstegen also said that consumers are becoming increasingly knowledgeable about fitness and wellness – and that this could benefit the fitness industry.

“Some consumers are getting really educated, about their health but they still need expert interventions,” he added.

“When you look at the connected devices, from watches to patches, people know their metrics, they know their resting heart rate, their exercise output."

From its inception in 1999 as Athletes’ Performance, EXOS has grown steadily and its services now include corporate wellness, sports team training and one-to-one consultations in areas such as nutrition, performance testing and physical therapy.

The company currently operates 400 facilities in 30 countries, reaching 1.2 million consumers each year.

To read the full interview with Verstegen, in which he also reveals the company's future plans for the UK market, click here for the September 2018 Health Club Management



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Industry veteran Jo Talbot appointed director of IQL UK
Industry veteran Jo Talbot appointed director of IQL UK   15 Oct 2018

Water safety charity The Royal Life Saving Society UK (RLSS UK) has named Jo Talbot as director of its awarding body, IQL UK. .... more>>
Active Lives report: people turning to activities which 'suit their lives'
Active Lives report: people turning to activities which 'suit their lives'   15 Oct 2018

Group fitness classes and adrenaline sports are among those benefiting from increases in interest, as people are seeking out physical activities that .... more>>
Edinburgh appoints contractor to build new Meadowbank sports centre
Edinburgh appoints contractor to build new Meadowbank sports centre   12 Oct 2018

Edinburgh councillors have selected Graham Construction to rebuild the long-debated Meadowbank sports centre. The estimated £45m venue, which has .... more>>
C.F. Møller Architects puts final touches on Jutland leisure centre
C.F. Møller Architects puts final touches on Jutland leisure centre   11 Oct 2018

Construction on Hjertet (“The Heart” in Danish), a multi-purpose leisure centre in the Jutlandic town of Ikast is now complete. The 3,600sq m .... more>>
'Emerging vision' of Exeter’s future is an active one
'Emerging vision' of Exeter’s future is an active one   11 Oct 2018

Exeter City Council has published a proposed new corporate strategy and “emerging vision”, which would take the Devon city towards the year 2040, with .... more>>
Swimming improves mental health, study finds
Swimming improves mental health, study finds   10 Oct 2018

New research into the mental health benefits of swimming has been released by Swim England, with the results suggesting a positive link between .... more>>
Company profile


Keiser UK LTD

Better science. Better machines. Better results. Better training.

View full profile>>

Catalogue gallery


Featured Supplier

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment. More>>




in this issue

• Verstegen: Gyms face 'changing landscape'
• Mark Anthony launches FirstLight Cycle
• Hard Rock Hotel to open in spring 2019



Latest jobs

Jobs Search



Business Improvement Manager
Salary: Up to £28000 per annum
Location: Kent, England, UK
Company: Mytime Active
Regional Grounds Manager
Salary: £35000 - £40000 per annum
Location: Kent, England
Company: Mytime Active
Gymnastics Coach
Salary: Up to £16.27 per hour
Location: Kent, England
Company: Mytime Active
Multi-Skilled Sport and Recreation Apprentice
Salary: Up to £16,187 per annum (39 hours a weeks pro rata)
Location: Winscombe, UK
Company: GLL
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


15-18 Oct 2018

18th Annual IHRSA European Congress

tbc, Lisbon, Portugal



Health Club Management magazine 2018 issue 10
Health Club Management
2018 issue 10

View issue contents
View on turning pages
Download PDF
  Software: In-club Tech
Leading health club management software suppliers give insights into their latest releases, plus tech news from around the industry More>>
  Promotional feature: Fit Quest
Quest for success More>>


Health Club Management magazine 2018 issue 9

Health Club Management
2018 issue 9

View issue contents
View turning pages
Download PDF
  On the cover: Dr Fiona Bull
Driving The World Health Organization’s new physical activity strategy More>>
  Interview: Mark Verstegen
The EXOS founder and CEO explains how his business improves the performance of athletes and employees in 30 countries and plans for expansion More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd