Les Mills & Sports Leaders UK launch ‘Netflix-style’ children’s fitness platform
03 Jul 2018 . BY Luke Cloherty
Born to Move is designed to “support physical literacy, confidence and self-esteem”
Global fitness company Les Mills has teamed up with awards and qualifications body Sports Leaders UK to launch a new partnership, which will support schools, children, parents and carers to be physically active through a “Netflix-style” platform.
Born to Move, which is a virtual, screen-based asset offering classes incorporating a range of exercises – including strength, martial arts and yoga – is designed to “support physical literacy, confidence and self-esteem”, according to a press statement.
The classes are marketed as “for kids by kids”, with trained pupils leading their peers through the exercises. They are aimed at age groups ranging from four- to 16-years-old and the sessions feature music hand-picked by their peers.
The programme will also promote physical activity outside school with free taster classes for families to engage with in the home via Les Mills On Demand.
“Every child deserves a healthy start to life and Born to Move has been created to provide children with the physical literacy skills and confidence they need to enjoy an active lifestyle," said Born to Move project lead Justine Williams.
Lucy Supperstone, awards and qualifications director for Sports Leaders UK, also said: “We’re delighted to be partnering with Les Mills on this programme. Increasing young people’s enthusiasm to participate in physical activity, alongside peer to peer learning, is at the heart of our mission. It is great to see this programme backed up by a model of having skilled, trained and qualified activators influencing change and this can only be positive to helping the children involved enjoy themselves, learn and achieve daily physical activity level targets”.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
Les Mills & Sports Leaders UK launch ‘Netflix-style’ children’s fitness platform
03 Jul 2018 . BY Luke Cloherty
Born to Move is designed to “support physical literacy, confidence and self-esteem”
Global fitness company Les Mills has teamed up with awards and qualifications body Sports Leaders UK to launch a new partnership, which will support schools, children, parents and carers to be physically active through a “Netflix-style” platform.
Born to Move, which is a virtual, screen-based asset offering classes incorporating a range of exercises – including strength, martial arts and yoga – is designed to “support physical literacy, confidence and self-esteem”, according to a press statement.
The classes are marketed as “for kids by kids”, with trained pupils leading their peers through the exercises. They are aimed at age groups ranging from four- to 16-years-old and the sessions feature music hand-picked by their peers.
The programme will also promote physical activity outside school with free taster classes for families to engage with in the home via Les Mills On Demand.
“Every child deserves a healthy start to life and Born to Move has been created to provide children with the physical literacy skills and confidence they need to enjoy an active lifestyle," said Born to Move project lead Justine Williams.
Lucy Supperstone, awards and qualifications director for Sports Leaders UK, also said: “We’re delighted to be partnering with Les Mills on this programme. Increasing young people’s enthusiasm to participate in physical activity, alongside peer to peer learning, is at the heart of our mission. It is great to see this programme backed up by a model of having skilled, trained and qualified activators influencing change and this can only be positive to helping the children involved enjoy themselves, learn and achieve daily physical activity level targets”.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
