Exercise Professionals - Boutique fitness boom "fuelled by women"...
23 Apr 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

13 Apr 2018

Boutique fitness boom "fuelled by women"
BY Tom Walker

83 per cent of boutique fitness classes in London were booked by females

83 per cent of boutique fitness classes in London were booked by females

The rapid growth of the UK's boutique fitness sector is being driven by strong demand from women for a more personalised gym experience, new research has found.

The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83 per cent of classes booked in London.

London's gender divide is in line to findings from other large cosmopolitan areas, such as New York and Los Angeles in the US, where women made up 83 per cent and 81 per cent of bookings respectively.

The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.

When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20 per cent of classes in London taking place during lunch compared to less than 5 per cent in Mexico City, where pre-work workouts are preferred.

Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four cities across the globe: London, New York, Los Angeles and Mexico City.

The data was aggregated and analysed by the ukactive Research Institute.

“This report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad," said ukactive CEO, Steven Ward.

“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Coventry's The Wave set for a phased opening
Coventry's The Wave set for a phased opening   20 Apr 2019

Construction work on The Wave, a £37m indoor water park and leisure centre in Coventry, is in its final stages and the complex will be opened in .... more>>
Finalists revealed for largest ever ukactive Awards
Finalists revealed for largest ever ukactive Awards   18 Apr 2019

Ukactive has revealed the finalists for its annual industry awards. This year's edition is set to be the largest ever and will feature 18 .... more>>
Mytime Active signs signs 40-year leisure deal with Bromley Council
Mytime Active signs signs 40-year leisure deal with Bromley Council   18 Apr 2019

Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in London on behalf of Bromley Council. The deal will include .... more>>
Body image revealed as theme for 2019 Mental Health Awareness Week
Body image revealed as theme for 2019 Mental Health Awareness Week   17 Apr 2019

The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental Health Awareness Week this year. Taking place from 13 to 19 .... more>>
EMS studio operator Bodystreet adds two locations – targets 200 UK sites by 2025
EMS studio operator Bodystreet adds two locations – targets 200 UK sites by 2025   16 Apr 2019

Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new studios. The franchise-based company has opened sites .... more>>
Rutgers study: is popularity of HIIT behind increase in gym injuries?
Rutgers study: is popularity of HIIT behind increase in gym injuries?   15 Apr 2019

A study on exercise injuries has suggested that people who engage in high-intensity interval training (HIIT) could be putting themselves at greater .... more>>
Company profile


Legend Club Management Systems (UK) Ltd

Legend’s ultra-reliable cloud-based management software provides our customers a competitive edge.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as its Charity of the Year partner for the 2019 trade show, held at ExCeL London on 8-9 May. More>>




in this issue

• Deloitte: European fitness growing strongly
• Number of low-cost gyms could double
• Dungeon attraction opens at Alton Towers



Latest jobs

Jobs Search



Personal Trainer
Location: Staffordshire, England
Company: The Gym Group
Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location: London, England
Company: The Gym Group
Personal Trainer
Location: Essex, England
Company: The Gym Group
Personal Trainer / Fitness Trainer Redhill
Salary: Fantastic Benefits
Location: Surrey, England
Company: The Gym Group
Diary dates
Powered by leisurediary.com




24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom


25 Apr 2019

Meet IAAPA - North America

Bob's Space Racers, Daytona Beach, United States



Health Club Management magazine 2019 issue 4
Health Club Management
2019 issue 4

View issue contents
View on turning pages
Download PDF
  Research: India emerges
New research from IHRSA and Deloitte China shows the fitness market in India – which currently has a penetration rate of 1.5 per cent – is poised for growth More>>
  Analysis: Swotting up on fitness
Emma Barry gives her thought-provoking take on the industry’s current strengths, weaknesses, opportunities and threats More>>


Health Club Management magazine 2019 issue 3

Health Club Management
2019 issue 3

View issue contents
View turning pages
Download PDF
  Interview: Steve Ward
Moving on after 12 years, the outgoing CEO reflects on his time at ukactive, where he started as an intern More>>
  ukactive: The pillars of success
The sector should focus on young people, older people and workplace health for the biggest impact on our community, says Steven Ward More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd