Exercise Professionals - Sport England launches ‘intense’ £100m pilot to get poorer communities active...
17 Aug 2018 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

05 Dec 2017

Sport England launches ‘intense’ £100m pilot to get poorer communities active
BY Rob Gibson

The funding will target barriers such as transport links for the elderly and providing better-suited classes

The funding will target barriers such as transport links for the elderly and providing better-suited classes

Twelve areas across England will take part in a groundbreaking pilot to reach physically inactive communities.

The public body Sport England will allocate £100m in National Lottery funding over four years in an effort to transform the way sport and activity is offered – rallying local organisations and using what it described as “an intense focus” on barriers to activity.

Research from the body's Active Lives Survey showed a quarter of the general population are inactive, meaning they do less than 30 minutes of exercise that gets them slightly out of breath each week.

The project aims to reach those on low incomes, women, older adults, people from certain ethnic groups and those with disabilities – groups proven to be less active.

By developing collaborations between voluntary groups, social enterprises, local authorities, faith organisations, schools, GPs and parenting groups, it aims to break down barriers such as poor transport, safety, cost and confidence.

“In this part of the country a monthly membership to the gym or swimming starts from £14.99 but people won’t pay that if they can’t put food on the table,” said Cheryl Dixon, a 34-year-old community worker from North Ormesby, Middlesbrough – one of the areas selected for funding.

“We’ve still got the same system we’ve had for the last 15 to 20 years but now the system doesn’t fit society.

“If we’re going to make an impact and a sustainable future for the children we’ve got to look at the problem from every angle we can.”

Dixon, who works at her community hub and won the British Empire Medal for voluntary services, described the funding as “massive” because it reaches smaller organisations directly.

“By combining the work I do with the families in the community hub, and the council, and the sports sessions with Sport England, we’re going to hit every angle and we’re going to see real sustainable change.

“By getting families active and outside we’re going to reduce the mental health problems of isolation and depression.”

Minister for sport Tracey Crouch said: "Sport is a powerful tool that helps strengthen communities and improves physical and mental health, so it is right we look to do all we can to encourage people to take part.

“We'll look to replicate and scale up learning from the pilots across the country."

Sport England CEO Jennie Price added: “On our assessment visits to choose the pilot places I was reminded that the barriers to getting active might have little to do with the activity itself, yet this is where we often start.

“Working with all of the partners in a local area means for the first time we can think about that broader range of issues and work right across the local system to address them.”

The 12 places selected by Sport England partners, including Public Health England, are:

1. Birmingham and Solihull
2. Bradford
3. Calderdale
4. Doncaster
5. Essex
6. Greater Exeter
7. Greater Manchester
8. Hackney
9. Pennine Lancashire
10. Redcar & Cleveland and Middlesbrough
11. Southall
12. Withernsea



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
The Third Space to open sixth club in 2019: will include first kids gym concept
The Third Space to open sixth club in 2019: will include first kids gym concept   17 Aug 2018

Boutique fitness operator The Third Space will open its sixth club in Islington, north London during Q2 2019. Speaking exclusively to Health Club .... more>>
F45 opens London office to help drive European expansion
F45 opens London office to help drive European expansion   16 Aug 2018

Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to gather the pace of its expansion across the old .... more>>
Ray Algar takes up advisory role at AI-driven fitness supplier Pendex
Ray Algar takes up advisory role at AI-driven fitness supplier Pendex   14 Aug 2018

Fitness industry analyst Ray Algar has taken up a non-executive strategic advisory role at fitness equipment start-up Pendex. Algar has been tasked .... more>>
Aerial fitness pioneer Flying Fantastic plans expansion outside London
Aerial fitness pioneer Flying Fantastic plans expansion outside London   13 Aug 2018

Edel Wigan, co-founder of aerial fitness operator Flying Fantastic, has revealed plans to take the concept outside of London for the first time. .... more>>
Snap Fitness goes east with UK expansion – opens first club in Norfolk
Snap Fitness goes east with UK expansion – opens first club in Norfolk   10 Aug 2018

Twenty-four-hour gym franchise Snap Fitness has continued its UK expansion by securing its first club in Norfolk. The US-based mid-market brand has .... more>>
Xponential Fitness adds sixth brand to portfolio – acquires boutique yoga chain
Xponential Fitness adds sixth brand to portfolio – acquires boutique yoga chain   10 Aug 2018

Xponential Fitness has acquired US-based boutique chain Yoga Six for an undisclosed sum – making it the sixth business in Xponential's rapidly growing .... more>>
Company profile


Matrix Fitness

Matrix strives to offer equipment that will captivate your members, is easy to maintain, and delivers the best return on investment.

View full profile>>

Catalogue gallery


Featured Supplier

Open banking set to bolster gym member payments

Open banking set to bolster gym member payments

Open Banking is here, and the competition and market authorities say it will drive competition and innovation in retail banking. More>>




in this issue

• 1Rebel cycle concept is world's first
• Iconic Gold's Gym brand is up for sale
• Hospitality 'to generate £100bn' in 2018'



Latest jobs

Jobs Search



Fitness Motivator / Personal Trainer
Salary: Competitive
Location: Stradbroke, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: Hemel Hempstead, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: Berkhamsted, UK
Company: Everyone Active
Personal Trainers
Salary: Self-Employed
Location: Hertfordshire, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


27 Aug 2018

Micklegate Run Soap Box Challenge 2018

Micklegate, York, United Kingdom



Health Club Management magazine 2018 issue 8
Health Club Management
2018 issue 8

View issue contents
View on turning pages
Download PDF
  Profile: PureGym
Francine Davis, commercial and strategic development director; Rebecca Passmore, operations director; and Eve Sukhnandan, director of human resources, talk to Kate Cracknell about how the business is developing and the launch of a new concept More>>
  Supplier showcase: Quintessential fitness
The University Arms hotel in Cambridge, has had an £80m renovation and Matrix did the gym. We take a look More>>


Health Club Management magazine 2018 issue 7

Health Club Management
2018 issue 7

View issue contents
View turning pages
Download PDF
  Boutique trends: Boutique Boom
Boutique gym-goers are young, female and like working out on Tuesdays, according to ukactive’s report More>>
  Tech: Smooth service
Health club management software providers’ predictions for the future More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd