Christie Brinkley heads up new Beverly Hills City of ‘Wellth’ campaign
13 Jun 2017 . BY Jane Kitchen
Supermodel Christie Brinkley will work to highlight the concept and what makes Beverly Hills the ‘City of Wellth.’
It’s always been the playground of the rich and famous, but Beverly Hills, California now is focusing on a new kind of ‘wellth’ – that of health and wellness.
The Beverly Hills Conference & Visitors Bureau has launched a the campaign: ‘Beverly Hills: City of Wellth,’ which brings together leading industry experts for a season of wellness and mindfulness activities.
Supermodel Christie Brinkley, a vegetarian since age 14, has been named Wellth ambassador, and will work alongside mindbodygreen founder Jason Wachob – who coined the term ‘wellth’ in a book by the same name – to highlight the concept and what makes Beverly Hills the ‘City of Wellth.’
Hotels across the city are getting involved with ‘Wellth’ room and spa packages, including The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire, Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills,Sixty Beverly Hills, Viceroy L’Ermitage Beverly Hills and the newly opened Waldorf Astoria Beverly Hills.
‘Wellthy’ meals are also available at a number of restaurants in the city, showcasing specials that fall under one or more criteria of locally sourced, plant-based, vegan, paleo or using meat that is grass-fed or hormone-free.
Travellers will also be able to find out their ‘902IQ’ (a play on the area’s post code) through a fun online quiz, where they can check their ‘wellthy’ lifestyle score and learn how to improve it through different experiences in Beverly Hills.
The campaign includes focusing on pillars of ‘wellth,’ including Move, Eat, Restore, show Gratitude and explore Experiences. Pillar representatives include Caley Alyssa (Move), founder of Alo Yoga; plant-based chef and best-selling author Matthew Kenney (Eat); Feng Shui expert Dana Claudat (Restore); Bodyism founder James Duigan (Gratitude); and meditation teacher Charlie Knoles (Explore).
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
Christie Brinkley heads up new Beverly Hills City of ‘Wellth’ campaign
13 Jun 2017 . BY Jane Kitchen
Supermodel Christie Brinkley will work to highlight the concept and what makes Beverly Hills the ‘City of Wellth.’
It’s always been the playground of the rich and famous, but Beverly Hills, California now is focusing on a new kind of ‘wellth’ – that of health and wellness.
The Beverly Hills Conference & Visitors Bureau has launched a the campaign: ‘Beverly Hills: City of Wellth,’ which brings together leading industry experts for a season of wellness and mindfulness activities.
Supermodel Christie Brinkley, a vegetarian since age 14, has been named Wellth ambassador, and will work alongside mindbodygreen founder Jason Wachob – who coined the term ‘wellth’ in a book by the same name – to highlight the concept and what makes Beverly Hills the ‘City of Wellth.’
Hotels across the city are getting involved with ‘Wellth’ room and spa packages, including The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire, Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills,Sixty Beverly Hills, Viceroy L’Ermitage Beverly Hills and the newly opened Waldorf Astoria Beverly Hills.
‘Wellthy’ meals are also available at a number of restaurants in the city, showcasing specials that fall under one or more criteria of locally sourced, plant-based, vegan, paleo or using meat that is grass-fed or hormone-free.
Travellers will also be able to find out their ‘902IQ’ (a play on the area’s post code) through a fun online quiz, where they can check their ‘wellthy’ lifestyle score and learn how to improve it through different experiences in Beverly Hills.
The campaign includes focusing on pillars of ‘wellth,’ including Move, Eat, Restore, show Gratitude and explore Experiences. Pillar representatives include Caley Alyssa (Move), founder of Alo Yoga; plant-based chef and best-selling author Matthew Kenney (Eat); Feng Shui expert Dana Claudat (Restore); Bodyism founder James Duigan (Gratitude); and meditation teacher Charlie Knoles (Explore).
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.