PRODUCT NEWS
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| DLL considering rolling out ‘group napping classes’ |
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| 04 May 2017 . BY Tom Walker |
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| Napercise is being marketed as a 'new type of wellbeing class' |
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Health club operator David Lloyd Leisure (DLL) is considering rolling out a new fitness class – which consists of nothing but sleeping.
Primarily targeted at exhausted parents, the pioneering new ‘Napercise’ sessions consists of 45-minute sleep sessions which – according to DLL – have been scientifically designed to reinvigorate the mind and improve moods.
The first of its kind, DLL describes Napercise as a “new type of wellbeing class” and has been developed alongside sleep expert Kathryn Pinkham.
Upon arrival in the studio – in which the temperature will be dropped to a level that promotes calorie burning during sleep – guests will find single beds and atmospheric sounds, designed to create the perfect environment for sleeping.
DLL completed a pilot of the Napercise classes last week and, according to marketing manager, Simon Mills, the response has made the group consider making the classes a permanent fixture.
“The Napercise class was trialled at the David Lloyd Sidcup club last weekend and was a huge success”, he said.
“We received more than 100 enquiries from people wanting to take part, with both parents in need of a nap and exhausted workers in attendance.
“We’re currently considering rolling the class out to our clubs nationally and looking in to logistics as it proved so hugely popular. It seems that there are many of us who are looking to relax and catch up on some much needed sleep and what better way to get 40 winks than combining it with your trip to your local David Lloyd Club.”
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