Strength training is evolving, driven by high demand and changing consumer preferences. Julie Cramer talks to innovators about how their new products are serving this growth
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Strength training is evolving, driven by high demand and changing consumer preferences. Julie Cramer talks to innovators about how their new products are serving this growth
Raphael Cuomo, biomedical scientist and professor at the UC San Diego School of Medicine, explores the link between addiction, health and behaviour change
High-level training is not only about intensity and performance, but also about the ability to build consistency over time through a conscious approach to recovery, says Riccardo Turri
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
