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FITNESS, HEALTH, WELLNESS

features

News report: Fuelling fitness

Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs. Health Club Management's Kim Megson reports

By Kim Megson | Published in Health Club Management 2018 issue 5
'Get Pumped'
'Get Pumped'
We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car - Alfred Byun, senior associate, Gensler

The rising demand for electric cars has promoted visionary architects Gensler to image a time when gas stations are no longer needed and can be repurposed as fitness hubs.

The proposal, called Get Pumped, is a long-term vision for adaptive reuse, created in partnership with Reebok.

Gensler have imagined various ways in which these redundant facilities could become community spaces which are dedicated to wellbeing – “where people can prioritise their mental and physical wellness and access fuel for their bodies."

Scaled to fit the opportunity
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm shop all in one place, while also charging your electric car from renewable sources.”

The concept takes on three different forms, reflecting the different types of gas/petrol stations which are scattered across the US – The Network, for major interstate rest stops; The Oasis, for larger gas stations and The Community Center for local and small town gas stations (see details, left).

Austin Malleolo, head of fitness facilities at Reebok said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.

“Consumers may not need gas stations anymore, but instead of wasting them, we’re advocating recycling them, and maximizing the space so that they become places of community.”

In the spotlight: Get Pumped’s Fitness Hubs

The Network

Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils classes, and running trails.

There'll also be a range of wellness activities and services on offer, from massage treatments to mindfulness and meditation. A range of healthy food and food shopping options will also be available.

The Oasis

Larger gas stations that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor tracks where you can run in the fresh air.

The Community Center

Small town gas stations will be transformed in four ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer crossfit and spinning classes.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cooper says the company keeps breaking the rules to stay fresh
Cooper says the company keeps breaking the rules to stay fresh
Gymbox clubs are designed by architects with a retail and nightclub design background
Gymbox clubs are designed by architects with a retail and nightclub design background
Dance workout ‘Throw some shade’ at Gymbox
Dance workout ‘Throw some shade’ at Gymbox
a huge, immersive space that opens out onto the gym floor
a huge, immersive space that opens out onto the gym floor
https://www.leisureopportunities.co.uk/images/469525_260892.jpg
What will we do with petrol stations once renewables have taken over? Turn them into fitness hubs, say Gensler and Reebok...
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features

News report: Fuelling fitness

Fitness brand Reebok has partnered with global architecture practice Gensler to create 'Get Pumped' – a proposal which sees redundant gas stations across the US turned into fitness hubs. Health Club Management's Kim Megson reports

By Kim Megson | Published in Health Club Management 2018 issue 5
'Get Pumped'
'Get Pumped'
We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car - Alfred Byun, senior associate, Gensler

The rising demand for electric cars has promoted visionary architects Gensler to image a time when gas stations are no longer needed and can be repurposed as fitness hubs.

The proposal, called Get Pumped, is a long-term vision for adaptive reuse, created in partnership with Reebok.

Gensler have imagined various ways in which these redundant facilities could become community spaces which are dedicated to wellbeing – “where people can prioritise their mental and physical wellness and access fuel for their bodies."

Scaled to fit the opportunity
Alfred Byun, senior associate at Gensler, said: “We envision our cities of the future to have a network of fitness oases between home and work where you could stop and recharge more than just your car. Imagine an option to leave the traffic jam to unwind with yoga, get your Crossfit Fix, or pick up a green juice and your weekly farm shop all in one place, while also charging your electric car from renewable sources.”

The concept takes on three different forms, reflecting the different types of gas/petrol stations which are scattered across the US – The Network, for major interstate rest stops; The Oasis, for larger gas stations and The Community Center for local and small town gas stations (see details, left).

Austin Malleolo, head of fitness facilities at Reebok said: “Reebok believes that we’re always training to be our best. This design work with Gensler allows us to imagine a future where there is zero barrier to entry for an opportunity to work out and be healthy.

“Consumers may not need gas stations anymore, but instead of wasting them, we’re advocating recycling them, and maximizing the space so that they become places of community.”

In the spotlight: Get Pumped’s Fitness Hubs

The Network

Major interstate rest stops will be reimagined as places where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils classes, and running trails.

There'll also be a range of wellness activities and services on offer, from massage treatments to mindfulness and meditation. A range of healthy food and food shopping options will also be available.

The Oasis

Larger gas stations that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There will be real food offerings from farms to table eateries and juice bars, as well as yoga and meditation pods. The exteriors will provide sustenance in the form of herb gardens and outdoor tracks where you can run in the fresh air.

The Community Center

Small town gas stations will be transformed in four ways for communities to enhance their healthy life. People will be able to charge electric cars, attend nutrition classes and access minimarts offering local, healthy food. Pop-up trucks will offer crossfit and spinning classes.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cooper says the company keeps breaking the rules to stay fresh
Cooper says the company keeps breaking the rules to stay fresh
Gymbox clubs are designed by architects with a retail and nightclub design background
Gymbox clubs are designed by architects with a retail and nightclub design background
Dance workout ‘Throw some shade’ at Gymbox
Dance workout ‘Throw some shade’ at Gymbox
a huge, immersive space that opens out onto the gym floor
a huge, immersive space that opens out onto the gym floor
https://www.leisureopportunities.co.uk/images/469525_260892.jpg
What will we do with petrol stations once renewables have taken over? Turn them into fitness hubs, say Gensler and Reebok...
Kim Megson, Journalist, Leisure Media Austin Malleolo, head of fitness facilities, Reebok Alfred Byun, senior associate, Gensler,Gensler, Reebok, Get Pumped, fitness hubs,
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
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Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
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Company profile: Legend by Xplor
We help a wide range of public sector leisure operators (including Leisure Trusts, Leisure Management ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
salt therapy products
Saltability: salt therapy products
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
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